Esquire Magazine is celebrating its 75th anniversary by publishing a cover that includes a digitally changing screen. The screen requires a battery and is made possible with e-ink technology. The screen should remain active for 9 months. There are only going to be 100,000 of these made and I'm sure those that are for sale will be expensive.
It might seem daring and futuristic for a print magazine to do this, create some buzz, update the old way with the new. But, isn't this a bit like putting a steering wheel on a horse drawn buggy? That effort wouldn't stop the coming age of auto, and this won't save the printed magazine from oblivion. Still, a first is a first. props.